Product Strategy
+ Brand Clarity
for Complex
Equipment & Tech
⚙ Optimize your portfolio
📈 Make selling easier
📍 Remote, hybrid, SE CT
I help manufacturers simplify complex portfolios, clarify their brand, and align product and sales teams to grow faster.
I have a deep understanding of what makes products and services meaningful to customers, and how to build teams and operating processes that bring them to life.
Let’s talk if you’re building something great and looking for someone who’s learned a lot (sometimes the hard way) and leads with curiosity, humility, and follow-through.
I’m open to remote roles, hybrid in New England, on-site in SE CT, and international opportunities.
![[CAPACITY BUILDING] Creating a Product Management function and developing brand positioning at CMC](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/34e9310c-a081-4497-9e32-4334ab4c2e46/Brand+logos.003.jpeg) 
              
              
            [CAPACITY BUILDING] Creating a Product Management function and developing brand positioning at CMC
![[OPPORTUNITY ID, M&A] Discovering new product categories and M&A scouting for Raycon](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/cdf7876a-78a2-4854-a2ae-64f64addf7b0/Brand+logos.002.jpeg) 
              
              
            [OPPORTUNITY ID, M&A] Discovering new product categories and M&A scouting for Raycon
![[ADVISORY, STRATEGIC GROWTH] Supported ownership considerations at FM Packaging](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/04065514-bec3-4111-9d6e-79173630ede7/Brand+logos.001.jpeg) 
              
              
            [ADVISORY, STRATEGIC GROWTH] Supported ownership considerations at FM Packaging
![[CUSTOMER SEGMENTATION] Building a customer-centric new product introduction with EAW](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/5e129809-c69b-4ba3-994e-87a63086d1ae/Brand+logos.001.jpeg) 
              
              
            [CUSTOMER SEGMENTATION] Building a customer-centric new product introduction with EAW
![[PRODUCT MARKETING, GTM] Supporting new product line introduction for ProSoCoustic with innovative material](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/785bbf15-63c6-4e57-aee0-32b1306fc895/Brand+logos.004.jpeg) 
              
              
            [PRODUCT MARKETING, GTM] Supporting new product line introduction for ProSoCoustic with innovative material
![[INNOVATION CULTURE, AI INCUBATOR] Building an Innovation Engine at Sorenson to Enable Strategic Growth](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/e3a8d2fd-559f-41e1-a9fb-c1671920e3c3/Slide1.jpeg) 
              
              
            [INNOVATION CULTURE, AI INCUBATOR] Building an Innovation Engine at Sorenson to Enable Strategic Growth
![[BUSINESS MODEL TRANSFORMATION, SaaS] Transforming iZotope's Business Model to Access New Customers](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/8f13e6a8-2b8d-4529-ba7b-0ddf89ca7125/Slide2.jpeg) 
              
              
            [BUSINESS MODEL TRANSFORMATION, SaaS] Transforming iZotope's Business Model to Access New Customers
![[STARTUP, NEW PRODUCT CATEGORY, SaaS] Solving Unmet Customer Needs with Auxbus to Enable Everyone to Create Podcasts](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/0c075f5e-caee-4c4b-afac-3630ed50ffef/Slide3.jpeg) 
              
              
            [STARTUP, NEW PRODUCT CATEGORY, SaaS] Solving Unmet Customer Needs with Auxbus to Enable Everyone to Create Podcasts
![[INTERNAL STARTUP, NEW TECH] Commercializing New Technologies with Under Armour x JBL Sport Headphones](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/e8979e24-7bf0-4586-a20a-cc6cad4aeca6/Slide4.jpeg) 
              
              
            [INTERNAL STARTUP, NEW TECH] Commercializing New Technologies with Under Armour x JBL Sport Headphones
![[TURNAROUND] Turning Around Harman's Luxury Audio Business](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/6ebf1a96-4092-4d7f-b28e-d70e9489824e/Slide5.jpeg) 
              
              
            [TURNAROUND] Turning Around Harman's Luxury Audio Business
![[MARGIN IMPROVEMENT, PLATFORM STRATEGY] Improving Profitability at SteelSeries with a Platform-Based Product Line](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/42f11378-38ae-435f-9629-884764fc68e1/Slide6.jpeg) 
              
              
            [MARGIN IMPROVEMENT, PLATFORM STRATEGY] Improving Profitability at SteelSeries with a Platform-Based Product Line
![[NEW PRODUCT LINE] Winning Through Customer Segmentation with Alesis Electronic Drums](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/a756977d-3d62-4cd4-afac-9c7af1ff4ad6/Slide7.jpeg) 
              
              
            [NEW PRODUCT LINE] Winning Through Customer Segmentation with Alesis Electronic Drums
![[NEW PRODUCT CATEGORY, STRATEGIC RELATIONSHIP] Disrupting Music Creativity with the Alesis iO Dock for iPad](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/a756977d-3d62-4cd4-afac-9c7af1ff4ad6/Slide7.jpeg) 
              
              
            [NEW PRODUCT CATEGORY, STRATEGIC RELATIONSHIP] Disrupting Music Creativity with the Alesis iO Dock for iPad
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      Markets, customers, competition, and technology are changing — fast. Capital costs are rising. AI is disrupting your product’s competitiveness and your organization’s effectiveness. You are operating in a volatile, uncertain (VUCA) environment, and you can't cut your way to growth. You need new drivers of growth, the ability to operationalize change, the skill of speed, and leadership that can play both high-velocity offense and defense. 
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      Update and expand how your company advances its vision and strategy. Create new product and business lines, access new markets and customers, transform your business model, and update your organization. Develop resiliency and speed. Identify potential scenarios, develop action plans, and prepare your team to win in the face of rapidly changing conditions. 
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      I take pride in my broad skills, spanning all aspects of marketing, product, strategy, growth, general management, financial, technical, and creative leadership, and more. Think of me less as an expert, and more as a highly adaptable fast learner who can impact and deliver outcomes in virtually any area of the enterprise. 
 
                        