Case Study: Building an Innovation Engine at Sorenson

  • Sorenson needed to diversify its portfolio and explore new market opportunities.

  • As Senior Director of Product Incubation, my responsibility was to establish an innovation engine to identify and develop new business ventures.

  • Built and managed an innovation process and team.

    Hired and managed a team of Entrepreneurs in Residence.

    Scouted technology products and startups for strategic partnerships and M&A.

    Co-created the corporate strategic plan.

  • Successfully incubated six new market opportunities, each with the potential to generate $100M+ in annual recurring revenue. The innovation engine fostered a culture of innovation and positioned Sorenson for significant growth.

  • This experience reinforced the importance of a structured innovation process and the value of strategic partnerships in driving business growth.

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