Case Study: Entering the Electronic Drums Market at Alesis

Alesis aimed to enter the electronic drums market with a new product line focused on the middle market.
As Product Manager, I was responsible for leading this market entry.
Conducted market research and product design.
Developed and launched the new product line.
Achieved significant revenue growth by capturing the middle market segment.
This project demonstrated the effectiveness of targeting underserved market segments and the importance of strategic market positioning.