Case Study: Product marketing and go-to-market support at ProSoCoustic

  • ProSoCoustic, a specialty acoustic panel manufacturer, sought support with introducing a new product line.

  • Engaged to help with getting a new product line to market using an innovative material to expand in new and existing markets.

  • Created core messaging, sales-enablement collateral, website copy, SKU documentation, and brand-level copy.

  • Successful new product introduction.

    The team now has repeatable and reusable templates, artifacts, and processes for new product commercialization.

  • The biggest win was applying rigor — so many small companies “wing it.” With structured marketing discipline and alignment across product, message, and sales, growth becomes repeatable, not accidental.

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