[CAPACITY BUILDING] Creating a Product Management function and developing brand positioning at CMC
[OPPORTUNITY ID, M&A] Discovering new product categories and M&A scouting for Raycon
[ADVISORY, STRATEGIC GROWTH] Supported ownership considerations at FM Packaging
[CUSTOMER SEGMENTATION] Building a customer-centric new product introduction with EAW
[PRODUCT MARKETING, GTM] Supporting new product line introduction for ProSoCoustic with innovative material
[INNOVATION, INCUBATOR] Building an innovation engine at Sorenson to enable new market entry
[BUSINESS MODEL TRANSFORMATION, SaaS] Transforming iZotope's business model to access new customers
[STARTUP, NEW PRODUCT CATEGORY, SaaS] Solving unmet customer needs with Auxbus to enable everyone to podcast
[INTERNAL STARTUP, NEW TECH] Commercializing new technologies with Under Armour x JBL sport headphones
[TURNAROUND] Turning around Harman's Luxury Audio business
[MARGIN IMPROVEMENT, PLATFORM STRATEGY] Improving profitability at SteelSeries with a platform-based product line
[NEW PRODUCT LINE] Winning through customer segmentation with Alesis electronic drums
[NEW PRODUCT CATEGORY, STRATEGIC RELATIONSHIP] Disrupting music creativity with the Alesis iO Dock for iPad
 
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          ![[PRODUCT MARKETING, GTM] Supporting new product line introduction for ProSoCoustic with innovative material](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/785bbf15-63c6-4e57-aee0-32b1306fc895/Brand+logos.004.jpeg) 
          ![[INNOVATION, INCUBATOR] Building an innovation engine at Sorenson to enable new market entry](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/e3a8d2fd-559f-41e1-a9fb-c1671920e3c3/Slide1.jpeg) 
          ![[BUSINESS MODEL TRANSFORMATION, SaaS] Transforming iZotope's business model to access new customers](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/8f13e6a8-2b8d-4529-ba7b-0ddf89ca7125/Slide2.jpeg) 
          ![[STARTUP, NEW PRODUCT CATEGORY, SaaS] Solving unmet customer needs with Auxbus to enable everyone to podcast](https://images.squarespace-cdn.com/content/v1/5e0e0bd4e87db826cfaa02df/0c075f5e-caee-4c4b-afac-3630ed50ffef/Slide3.jpeg) 
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