Case Study: Growth opportunity Discovery and M&A scouting at Raycon

Raycon, a consumer audio and tech brand, was seeking to expand into adjacent categories and explore potential acquisitions to diversify their product ecosystem. But they lacked internal capacity to reliably scout and validate new business opportunities.

Brought in to lead opportunity discovery, validate adjacent targets, and support M&A screening with criteria aligned to brand vision, growth potential, and integration risk.

Mapped adjacent markets, evaluating search, keyword, and shopping trends, competitive dynamics.

Developed a set of M&A screening criteria (synergy, margin potential, distribution overlap, brand fit).

Identified high-potential targets.

Raycon’s leadership gained a robust framework for disciplined M&A decisions rather than opportunistic buys.

This work showed that product-led brands often overvalue “cool tech” deals without enough filtering, structuring M&A and expansion through a rigorous framework ensures alignment, not just growth-for-growth’s sake.