See your brand the way the market sees it.
A clear, outside-in diagnostic for equipment brands who know they’ve built something strong but suspect the market isn’t giving them full credit.
FREE PILOT
4 spots left
FREE PILOT 4 spots left
The Truth Triad Diagnostic is a four-week, public-data-only assessment that evaluates your Customer Truth ↔︎ Product Truth ↔︎ Brand Truth to uncover where your brand is under-credited, misunderstood, or losing ground in crowded categories.
No meetings. No internal data. No vendor setup.
Just a crisp, outsider-clean view of what’s really landing.
Why should you care?
Most equipment companies build good machines and tell an okay story. The trouble is, in a crowded category, “okay” blends in. Customers aren’t confused; they’re overloaded. They don’t have time to decode the real strengths.
What customers think you stand for
What competitors claim vs. own
Which parts of your product story are invisible
Where you’re losing credit you deserve
Where real growth levers exist
This diagnostic shows what’s obvious to you and invisible to them.
What you get
Public information scan
An analysis of what the market sees and perceives. Using publicly available sources (no interviews, no internal data):
Current brand story and messaging
Competitive positioning
Customer segments and use cases implied through public content
Product lineup, structure, differentiation, pricing signals
Customer commentary, reviews, forums, influencer content
Category conventions and competitive norms
Truth Triad assessment
→ Customer Truth: How well the brand shows it understands who the customer is, what jobs they’re hiring for, the emotional and functional triggers, and the pain points.
→ Product Truth: How clearly the products show up in the market: differentiation, visible strengths, visible weaknesses, credibility, and whether product stories land.
→ Brand Truth: How coherently the brand communicates: narrative, consistency, promise, identity, and whether the story aligns with the real product and customer context.
Competitive map
A comparison showing how the brand stacks up against top competitors on things like:
Messaging clarity
Perceived product differentiation
Category story and conventions
Emotional vs functional positioning
Where the brand is over- or under-indexed relative to category norms
Where the openings are
Underserved customer segments
Undifferentiated product stories
Untapped emotional drivers
Category white space
Brand inconsistencies
Overlooked strengths
Incorrect assumptions the market is making
Recommendations
To grow the brand’s perception and commercial performance, such as:
Reframe messaging around X segment
Clarify the story for Y product
Simplify the lineup narrative
Improve perceived differentiation in category Z
Create anchor claims the brand can “own”
Artifacts
No gimmicks. No jargon. Just a straight read of what the world sees… and what it’s missing.
Findings deck and written report
30-minute readout presentation or prerecorded video walkthrough
What you need to provide
No access. No data. No interviews. No onboarding.
This is entirely based on public information.
If you want to add a 15-30 min kickoff or closing call, you can; but it’s optional.
I will send a 5-minute follow-up survey seeking feedback on:
Value and usefulness (what is this worth to you as a paid service?)
What would help you sell this internally (cut sheet, landing page, video example)
Permission to reference your company as a proof point, and/or testimonial content (named or anonymous)
Why it’s (temporarily) free
I’m running this pilot to validate the methodology, get feedback, and refine the Truth Triad as a productized advisory service.
Your feedback helps make the final paid version stronger.
FREE PILOT
4 spots left
FREE PILOT 4 spots left
Who I am
I’m Dan Radin. I’ve spent 20 years building and shipping 75 products at Sennheiser, Alesis, Harman, and iZotope. I also founded, operated, and sold a company. Products I’ve been part of have generated $250M. I now focus on heavy equipment and OPE.
I’ve done the hands-on kind of work where you see what customers actually respond to, not what your slide deck claims they should. The Truth Triad is built from that experience: practical, clear, and built to help strong machines tell a stronger story.
What happens after you say YES
Optional get-started call. (Your call)
I run the assessment (four weeks).
You get a deck and a written report.
Optional 30-min findings review or video. (Your choice)
Feedback survey.
That’s it.
Get your Truth Triad Diagnostic (Free, for now)
A clean, outside-in snapshot of your brand’s reality, built entirely from public data.
No commitment, no cost.